A “personal injury lawyer” click can cost $66 to $340.
Law Firm Marketing Agency in Los Angeles
SEO, Google Ads and video for law firms, measured by consultations and signed cases. Every call is tracked and ads are written with State Bar rules in mind.
Maps And Search First
Calls Tracked To Cases
Bar-Rule Aware Copy
Legal marketing with every call tracked.
4.9/5
Average client rating
40+
Brands managed
3
Languages: English, Spanish and Persian
$0
Hidden fees. Every plan is priced on our site
What people search before hiring a lawyer.
Demand is huge, and so is the price of every click. Here is what people search for, what Google says a click costs, and how we handle each one.
| What people search | Searches a month (US) | What we do with it |
|---|---|---|
| personal injury lawyer near me | 100K to 1M | Google bid about $66 to $340 per click. We build map and page strength first, so ads fill gaps instead of carrying everything |
| car accident lawyer near me | 100K to 1M | Google bid about $95 to $414. We use tight targeting and call tracking so only real cases count |
| family law attorney near me | 100K to 1M | Practice pages for divorce, custody and support, written for people under stress |
| divorce lawyer near me | 10K to 100K | Google bid about $4 to $31. A strong fit for steady, affordable ads plus SEO |
| dui lawyer near me | 10K to 100K | Google bid about $8 to $102. Fast-reply call ads and a clear first-call page |
| criminal defense attorney near me | 10K to 100K | Google bid about $4 to $66. Same-day response matters more than design |
| immigration lawyer near me | 10K to 100K | Google bid about $5 to $22. Multi-language pages for Spanish and Persian speakers |
| estate planning attorney near me | 10K to 100K | Google bid about $2 to $14. Educational pages and consult booking |
Source: Google Keyword Planner, United States, 12 months to September 2026. Google shows ranges, not exact counts, and Los Angeles is a slice of each total. Click prices are Google’s own estimated top-of-page bids.
What is one new client worth to your firm?
Legal clients are worth a lot, and so are the clicks that bring them. Put in your own number and see what a month of new clients is worth.
Budget range is a common rule of thumb of about 5% to 12% of the revenue you want to add. Legal keywords are expensive, so your real cost depends on your practice area and city.
Get my free plan with real numbersWhat a firm needs before the phone rings.
Skip one and the others work harder for less. A client who cannot find you, trust you, reach you or be tracked is a case you paid for and lost.
Get My Free Law Firm Growth PlanBe found
Clients search by case type and city: “DUI lawyer Woodland Hills”, “divorce attorney near me”. We build your Google profile, a page for each practice area and a page for each city you serve, so you appear for the cases you actually want.
Be trusted
Someone in trouble checks reviews, attorney bios, case types and fees before dialing. We put your credentials, honest reviews and a clear first-consultation page where they can see them quickly.
Be easy to reach
Click-to-call, a short case form and a fast reply, day or night. When the phone is busy or voicemail answers, the call goes to the next firm on the list.
Be measured honestly
You see calls, forms and signed consultations by source, with tracking that respects client confidentiality. That is how you learn which spend produced a signed case.
Ads built for $100 clicks.
For personal injury and car accident searches, Google’s own estimates run from about $66 to $414 a click. For divorce, estate planning and immigration it is far lower, roughly $2 to $31. We shape your campaigns around those numbers, with tight targeting, negative keywords and call tracking.
01
High-intent search ads
Ads for “free consultation”, “DUI lawyer” or “immigration attorney” searches, with a call button and clear hours, and a block list that keeps out students and job seekers.
02
Call and case tracking
We count calls, forms and consultations by campaign, so you can see which ads produced a signed case and which only burned budget.
03
Attorney intro videos on YouTube
A 30 to 60 second intro lets a nervous client meet you before the call, and can run as a video ad to people in your service area.
Policy first: no guaranteed outcomes, no promises about results and no misleading claims. Ads that break platform or bar rules get disapproved and waste your budget.
Put a trusted face on your firm.
People hire a lawyer they feel they know. These three channels let clients meet your firm before they need you, each inside its own rules.
Social media
Put a face on your firm
Facebook and Instagram ads
Reach your neighborhood
Local listings and Yelp
Be where clients compare
Marketing that respects bar rules.
Lawyer advertising is regulated, and a careless ad can cost more than a bad month. We write and set up everything with those rules in mind.
Copy that avoids misleading claims
No guarantees of results, no unverifiable “best lawyer” claims and no implied specialty you are not certified for. Check your state bar rules.
Client confidentiality in forms
Intake forms ask only what is needed to start a conversation, and tracking stays off any page where case details are entered.
Testimonials with permission
Written consent before any client story, quote or video, with the disclaimers your state bar expects.
Reviews without shortcuts
No fake reviews, no incentives and no review gating. Replies never confirm someone is a client.
We are marketers, not lawyers. Please have your own counsel review your ads, website and intake forms against your state bar rules.
What law firm marketing costs.
Our fee is the monthly price on each card. The ad budget is separate and goes straight to Google, YouTube or Meta. Every plan shows both, so there are no surprises.
It is the money you pay directly to Google and YouTube so your ads can show. It is not our fee, and it never passes through us.
We do, based on your firm. We look at your services, your area and how clients search, then decide how much goes to Google and how much to YouTube each month.
We count the clicks and client calls it brings. Then we keep moving money to what works, so every click and every call costs as little as possible.
Starter
Growth
Scale
Enterprise
Example: what the $1,049 Growth plan looks like in a real month
Say your ad budget is $2,000 for the month. Here is who gets paid what.
- We run your Google Ads: we write the ads, pick the searches and block wasted clicks.
- We work on your Google Maps listing and key pages so you also show up for free.
- 8 posts, 4 stories and 2 reels for your social media.
- Call and appointment tracking, and one monthly report.
- Google: ads for people searching things like car accident lawyer near me.
- YouTube: a short video of the attorney, shown to people in your area.
- We decide the split from your services and area, and move money to what brings the most calls.
Total this month: $3,049 ($1,049 + $2,000). You see how many clicks and client calls the $2,000 brought and what each one cost. The split can change from month to month. Starter and Scale work the same way: only our fee and the ad budget change.
Complete Starter
Complete Growth
Complete Scale
Enterprise
Example: the $1,549 Complete Growth plan
Say your ad budget is $3,500 for the month: $2,500 for Google and YouTube, $1,000 for Meta.
- Google Ads Growth, plus YouTube video ads.
- Local SEO Growth and review building.
- Meta Ads Growth: we make the ads, pick the audiences and test offers on Facebook and Instagram.
- 12 posts, 8 stories and 4 reels a month.
- Call tracking, a monthly strategy call and one report.
- Google and YouTube: clients searching right now.
- Meta: people nearby who match your service and have not searched yet.
- Same rule: we watch the calls and move money to whatever brings more of them.
Total this month: $5,049 ($1,549 + $3,500). Your monthly report shows calls and booked appointments from each channel.
Spending more than $3,000 a month on ads?
Many fast-growing firms spend $5,000 to $10,000 or more a month. Our fee does not jump with every dollar. It steps up by budget range and settles at 10% of ad spend once you pass $10,000. These prices are approximate. Your written proposal sets the exact number after we look at your firm areas and locations.
| Monthly ad budget | Ads only: Google, YouTube or Meta (our fee) | Ads + SEO + Social bundle (approx.) |
|---|---|---|
| $3,000 to $5,000 | about $599 a month | about $1,499 to $1,799 a month |
| $5,000 to $10,000 | about $899 a month | about $1,999 to $2,599 a month |
| Over $10,000 | 10% of ad spend (minimum $1,000) | 10% of ad spend + your SEO and Social plan (from about $899) |
Ad budget is always paid directly to Google, YouTube or Meta. Add Meta to any row and we price it in the same proposal.
Get a Custom ProposalNeed a website too? It is priced separately and paid once.
Radio for Persian and Spanish clients.
Many families in Los Angeles choose an attorney who speaks their language. Radio and streaming TV put your firm in front of them at home and in the car. No prices here: just see what each option is, and pick what fits your firm.
Persian-language radio
Spanish-language radio
Your own live radio program
OTT and Roku TV ads
Every monthly plan at a glance.
Starting prices for marketing and website care, in one place. Tap any row for the full plan.
Service
Starting at
Website care and maintenance
$99 / month
SEO
$500 / month
Google & YouTube Ads
$299 / month + ad budget
Facebook & Instagram Ads
$249 / month + ad budget
Local Ads (Yelp, Nextdoor)
$199 / month + ad budget
Social Media Marketing
$399 / month
Google Ads + SEO bundle
$699 / month + ad budget
Google Ads + SEO + Social bundle
$1,049 / month + ad budget
How We Work
From first call to your first new clients
Six clear steps, no guesswork. You always know what is happening, what we need from you and when your phone should start ringing.
Get My Free Law Firm Growth Plan- 01
Tell Us About Your Firm
Share your practice areas, cities, ideal cases and what you want to stop getting.
- 02
Get Your Free Growth Plan
We recommend channels, a budget range and what to expect, with notes on bar-rule risks.
- 03
Review & Approval
Review the plan, ask questions, adjust and approve when you are ready.
- 04
Setup & Tracking
Profiles, pages, call tracking and reporting, built to protect client confidentiality.
- 05
Launch & Optimization
Ads go live first so calls start while your Maps ranking grows.
- 06
Report & Grow
One clear monthly report with calls, consultations and what we will test next.
What Our Clients Say
Most of our clients are satisfied: Share your review
Get Your Free Law Firm Growth Plan
Got Questions?
How much does law firm marketing cost?
Plans start at $249 a month for Facebook and Instagram ads, $500 for SEO and $299 for Google Ads, plus the ad budget you pay to Google or Meta. Bundles start at $699 a month. Legal clicks cost more, so we set the ad budget with you in a written proposal.
Why are lawyer ads so expensive?
Google’s own estimates for the top spot run about $66 to $340 a click for personal injury and $95 to $414 for car accidents, while divorce and estate planning are far cheaper. That is why we build map and SEO strength first and use ads where the numbers work.
How long until I get new clients?
Google Ads can bring calls within days of launch. SEO and Google Maps usually take three to six months in a competitive legal market. We report calls and consultations every month so you can judge.
Can you advertise my firm areas?
Usually yes, inside Google and Meta policies and your state bar rules. We avoid guarantees and tell you when a message needs your review before it runs.
Do you follow lawyer advertising rules?
We write with them in mind, but we are marketers, not lawyers. Please have your own counsel review ads, testimonials and disclaimers before launch.
Do you work with Spanish and Persian speaking clients?
Yes. We work in English, Spanish and Persian, including pages, ads and review replies for those communities.
Do you offer custom pricing?
Yes. Our main plans have clear starting prices: websites from $499, website maintenance from $99/month, Google & YouTube Ads management from $299/month plus your ad budget, and social media management from $399/month. Larger or special projects get a custom proposal, and you see the final price in writing before any work starts.
Will I get a written proposal first?
Yes. Every project begins with a customized proposal based on your goals, requirements, and budget. We’ll review your information and provide recommendations, pricing, and available options before any work begins.
What payment methods do you accept?
We accept major credit cards, ACH bank transfers, electronic payment links, and cryptocurrency payments.
What if I am not sure which service I need?
No problem. Tell us about your business and goals, and we will recommend the mix of SEO, ads and social media that fits your budget.
Is my information kept secure?
Yes. All client information, login credentials, and project details are handled confidentially and in accordance with our service policies and agreements.
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Be visible where clients compare, tracked call by call.
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