Digital Marketing Budget for a Small Business: Where to Spend First

You have a small digital marketing budget and a long list of things to buy. Ads, SEO, a new website, social. Where does the first dollar go? Here is a simple order that works for most local businesses.

Where to spend your digital marketing budget first

1. A website that converts

Every other channel sends people here. If it is slow or unclear, you waste the rest.

2. Search: Google Ads or local SEO

Ads bring calls this month. SEO builds calls for the long run. Many businesses start with ads and add SEO. Google’s free SEO Starter Guide covers the basics.

3. Social media

Builds trust and keeps you in front of people who already know you.

4. Radio and OTT

Great for reaching a language community or building a name. Add it when you can track the response.

What it costs to start

• Google Ads management from $299 a month, plus ad spend paid directly to Google
• Social media from $399 a month
• Website care from $99 a month
• SEO and websites quoted from your goals and market

We publish our starting prices on the pricing page, so you can plan before you call.

Not sure what you need?

Tell us your goal and your budget. We will recommend a mix and put it in writing. See our digital marketing services in Los Angeles and the guide to choosing the right mix.

Quick answers

Do I need all of these at once?

No. Start with one or two, measure, then add.

Are there long contracts?

We keep terms simple and tell you exactly what you are paying for.